Last month (April 12th), Hewlett-Packard Co (HP) announced the completion of its acquisition of 3Com for US$2.7billion. HP has also announced plans to build upon 3Com’s market lead in China to challenge rival Cisco’s market leadership worldwide in the market for enterprise networking solutions. The business plan’s focus is the increased use of open standards with the explicit purpose of lowering costs to consumers and stimulating increased innovation.
In reference to Cisco’s position in the market, albeit indirectly, Dave Donatelli (HP executive vice president and general manager of Enterprise Servers and Networking) commented following the merger:
“For years the IT industry has had to live with one viewpoint on networking—a closed and rigid model that is high in cost and slow to innovate. This has limited our IT clients’ ability to change and grow with the business. They’ve wanted a better choice in networking and HP is that better choice.”
Stressing the key role that open standards will play in HP’s enterprise networking business plan, Donatelli emphasised:
“With the addition of 3Com, HP will transform the networking industry by offering clients choice where there was none before—a choice of newer and more innovative networking technology based on open standards and offered at a competitive price point.”
After approval by the EU competition authority in February, the final hurdle for the acquisition which was announced in November last year was approval by the Chinese Ministry of Commerce (MOFCOM), required due to 3com’s significant Chinese presence.
Following the merger, HP now holds the #1 position in the Chinese market for enterprise networking solutions with a 49% market share.
While Cisco represents an estimated 52% of the global market for enterprise networking solutions, the merger has strengthened HP’s #2 position with a market share of 20%. Time will tell whether the Chinese market can offer the leverage needed for HP to further gain ground against Cisco. The new situation is likely to stimulate both competition and innovation, which should benefit the networking industry both in the short and the long run.
Image by Boris Veldhuijzen van Zanten